"The true challenge & creativity is to do what others consider impossible"

Accomplished Saudi brand specialist with 20 years of experience in the field of branding and brand strategy building. TED speaker. Proven track record in achieving positive business results by developing a winning brand strategy and implementation with full branding service for governmental and privet sectors as well as NGOs. Pioneer brand builder, artist and knowledge transformer with special workshops for over 7 countries and 13 cities, author of the first Arabic book series in branding “Eysaam” and award winner.