What do we do?

• Brand Research: that covers market, U&A, needs & behaviors, trends analysis.
• Brand Audit: analyze current brand situation, identify strength & weaknesses, discover main insight about the business.
• Brand Strategy Development: full brand building strategy that sets the fundamentals of the brand.
• Brand Architecture Development: full exercise to build the right architecture model with horizontal & vertical relationship. 
• Brand Experience: customer journey, interaction points, the 4 keys of brand experience.  
• Brand Marketing Support: covers main marketing needs, marketing planes, marketing calendar, media assessment.    
• Brand Strategy Driver: to supervise and activate any brand strategy from the client side and get the best out of it with all 3rd parties.
• Brand Book & guidelines: create the final document of brand strategy and brand guideline.

How do we do it?

With expertise in the brand building the main brand strategy development is done in several meeting and constructive 3 days workshop in Dubai or in Jeddah depending on the client. The full process takes 3-4 months of working depending on the size of the project.

Why do we do it?

We believe in "Brand Strategy Building" and that the local market deserve to do it the right way.